Website Optimization

On the basis of several years of experience, the site focuses on internet promotion methods and search engine optimization tools that would result in the site having a better rank in the search engines. The client’s web site is placed at the top of the engine by using specific search terms for the business.

SEO Starter Plan

The starter plan includes the following in the SEO planning and analysis section – SEO Discovery, Keyword analysis, Initial Placement report, Keyword profile and Competition Analysis. SEO Discovery involves learning about the company, discussing the individual and specific website optimization objectives, assessing the status quo and developing the detailed keyword profile. Keyword analysis consists of the following steps – the client conveys the potential keywords for the business, the site finds the best keywords for the website, the site checks the keywords which the competitors are using, the possible keyword variations are found, Wordtracker or other SEO keyword tools are used to decide the best converting keyword for the business.

The Website Optimization or Link Building comprises of the following topics – Site optimization, content optimization enhancements, Meta tag adjustments, Spider friendly navigation setup, Search engine submissions, social bookmarking, traffic tracking software and inbound link building.

The Website reporting and analytics involves website analytics setup. For the SEO starter plan, there are monthly maintenance fees and web hosting packages as an add-on. There is a one time set up fee charged for this purpose.

SEO Business Plan

The SEO Business plan includes the following in Keywords and Search Engine submission – search engine submission, Meta and title tag analysis and set up, keyword set up, analyze competitor keywords, daily word searches, keyword effectiveness index, and number of pages with keywords. This plan comprises of the following in Optimization – specific search engine optimization advice, keyword density analysis, landing page optimization and search engine view of your pages. This plan does not include – your site versus competing site analysis, in depth off the page factor analysis, keyword density analysis for SE compliance.

In Link partners, the SEO Business plan involves the following – analyzing link popularity, search for link partners, summary and reporting. It does not involve – link competition analysis, detailed analysis of potential partners, SE scores, improve link popularity. In Ranking and Reporting analysis, the plan includes targeted keyword analysis and web site saturation report. No item of traffic analysis is a part of this plan.

SEO ranking plan

There are three types of optimizing plans – Bronze, Silver and Gold. In the gold plan, the client supplies 5 search terms. As per the plan, the pages are searched for these search terms. Also, some additional keywords for the Meta tags, page title and description are recommended. The entire page code is checked for errors. To raise the page ranking, links are added to the pages. A sitemap is created and loaded to the root directory for fast indexing of pages. Then, the pages are compared against the top ranking pages in Google, Yahoo etc.