Corporate Identity

The Corporate Identity consists of Business card design, Logo or Brand identity design and Post card or Direct mail design.

Business card design

The professional business cards are designed on the front and back side. The front side consists of necessary business contact information where the logo and website can be carefully integrated. The final business card can be printed in a digital format. A business card consists of several parts. The first is the name of the individual. The name of the individual or the name of the business or organization is the most significant part of a business card. The next item is the physical or mailing address. This is followed by the phone numbers or contact numbers. The preferred methods of phone contact like voice, fax or cell are also listed on the card. Another method of contact is the use of email addresses. For web based businesses, the web address is an important issue. It can be mentioned without the preceding http://. Next the job title of the individual must be included. If the business name does not clearly indicate what the business does, a tagline or brief description would be useful. Some other parts of a business card are the logo, graphic images and a list of services or products.

Logo/Brand Identity design

The site provides up to 5 samples from which a choice can be made. On the basis of a feedback, there are many rounds of revision. The final logo is supplied in full color or black and white as per the need. The logo design tips are as follows – The logo must be kept as simple as possible. A complicated logo would fail to engage the audience. The viewer of the logo must be able to decipher the meaning and objective of the logo. If the logo is obscure, the meaning the designer is trying to communicate would be lost. While designing the logo, it is essential to think what would be the position of the company after ten or fifteen years. Even very strong companies re-design their logo after every fifteen years. The logo must be sufficiently flexible to adapt to different business situations.

Post card / Direct Mail design

Successful postcard marketing can be done with the help of the following tips – The focus must be on the mailing list. The postcards much reach those people who have a history of acting on offers which they are interested in. The postcard must look like a friendly message rather than like a magazine. This would lead to a pleasant emotional reaction from the readers. This would lead to an increase in the number of replies. The postcard must start with the major benefits that are being offered. The remnant of the postcard must encourage readers to get more information from a source where sales can be closed. The content on the postcard must hold the reader’s attention quickly. The message conveyed must be brief and simple to read. The postcards must be sent by First Class Mail rather than Standard Mail. This is useful to generate a lot of replies. The postcards must not be delivered on Monday but rather Tuesday or Wednesday.