What is the difference between a web site and a web page? A website might be compared to a book and each page of the book can be considered as a web page. A Web site is a collection of information about a particular topic or subject. Designing a website consists of the arrangement and creation of Web pages that in turn make up a website. A Web page contains the information for which the Web site is developed.

There are many aspects or design concerns in this process. Since the development of the Internet is in a lightning speed  new aspects may shoot up accordingly. For a typical commercial Web site, the basic aspects are as follow.

The site design is defined by the topic and content. The content, substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with. The site should be user-friendly, with the interface and navigation simple and reliable. If the site is large enough and contains more information, a site browser may be required so that information could be found easily, instead of going for the navigation tools.

The appearance should include a single style that flows throughout, to show consistency. The style should be professional, look good and most of all be relevant to the users and site content. The visibility of the site's text and information should be paramount as that is what the users are visiting for. Locating the site on the internet should not be a tedious task, better that site be listed on most of the important search engines.

A Web site typically consists of text and images. An image or picture is an artifact that reproduces the likeness of some subject—usually a physical object or a person. Images may be two dimensional, such as a photograph, or three dimensional such as in a statue
The first page of a website is known as the Home page or Index. Some websites use what is commonly called a Splash Page. Splash pages might include a welcome message, language/region selection, or disclaimer. Each web page within a Web site is an HTML file which has its own URL (Uniform Resource Locator). After each Web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.

Once a Web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This is done using an FTP client. FTP (File Transfer Protocol) is used to transfer data from one computer to another over the Internet, or through a network.Once published, the Webmaster may use a variety of techniques to increase the traffic, or hits, that the website receives. A webmaster is a person responsible for designing, developing, marketing, or maintaining a web site. The webmaster of a web site may also be called a system administrator, the author of a site, or the Web site administrator. The webmaster may submit the Web site to a search engine such as Google or Yahoo, exchange links with other Web sites, create affiliations with similar Web sites, etc.