Although they have the same goals they don’t agree on the right way to achieve them. Designer swears that you need a super slick interface with all attractions and lots of vibrant color to draw the user's attention. But the developer says that you need blue underlined text links and a white background all times because it is more usable. Both want you to have a successful website, and neither can tolerate the other's point of view. So who is right?

We’ll study the minds of these two first before arriving at a conclusion which view is correct.
Web designers see the web differently than most. Hip to design ideology, current with design trends, able to spot low resolution graphics in a single glance, these persons are responsible for bringing wonders to the web. They would be able to see tabular data and decide the HTML tables where the perfect way to place graphics on a screen. They have stretched the boundaries of the web's infrastructure and turned it into a true media instead of a simple text-based research tool.

These graphical geniuses understand form and color theory. They understand the visual aspects of marketing and what drives people to react to visual stimulation. They know what looks good and how to visually brand your company. They know what looks bad and will tell you when they spot it. They understand how sight drives feeling. To make your site look and feel the way it should, the web designer is right.

Web developers see the web the same as everybody else should. Although at times they might not be able to tell you precisely why something is visually appealing, they sure can elaborate on why something doesn't work properly. Logically the web is a place to attain information as quickly and efficiently as possible. After all, that's why it was created. Web developers think logic, efficiency, functionality and maybe design if it doesn't affect the integrity of the data flow diagrams they created in the planning phase of the systems development life cycle.

Developers produce accessible and sensible, efficiently coded and highly compatible websites. Sites are plain and simple, no time for flashy visuals because the load time will increase. You can design a graphical button with half the code and one third of the bandwidth; you can have a text link that performs the same task. Think of all the money you can save if your site is programmed as efficiently as possible. Logically, a web developer is also right.

But that's not the answer you wanted to hear, either that or "both". Both the designer and developer are right, although neither will admit it. If you own a design studio, or you are in entertainment, chances are good you will be leaning towards the advice of your designer. If you are a software development company, you may be leaning towards your web developer's advice because efficient systems are more important to people in your industry.
But think of the average website owner. Maybe you have an online store, a real estate agency, a retail business; you are a member of a virtual community or something else that is not as black and white as a design firm or a development team. You have to weigh the options against your company's values and goals to make the appropriate decisions if the designer and the developer ever clash. In all cases your site needs to look good and function properly.

This is why there are both web designers and web developers. They are the pillars of building websites. If your company doesn't have a little of both involved in creating or maintaining your website, you may have some unbalanced action with your clicks and conversions.