Very often several business people are found in confusion whether to approach a freelance web designer or a web design company for the creation of their web site. But it is an easy task after analyzing the merits and demerits of both. First we will take up the case of freelancer.

Freelance means Part-timer, usually a college student or a designer who already has a full-time job.  If the freelancer fails to deliver on promised expectations then you will feel disappointed and frustrated with a helpless look.

When choosing a web designer to develop your web site, which will be your storefront to the world, ask yourself a few questions.

Does a part-timer have the same breadth of experience as a full-time web designer who works on a multitude of different websites from month to month? - Does a part-timer have the time to stay on top of the latest news and changes regarding search engines and search engine optimization? (This helps to determine your ranking and website listings in search engines.)- Does the freelancer have the need to protect his or her business reputation with the same vigilance shown by businesses?- Does a part-timer have the resources to hire additional designers or programmers for your project?- Will the freelancer be around next year to help you with questions or concerns regarding your web site?

It has been found that the answer to all these questions is a big negative. Only one consolation with a freelancer is their low charges, but that is not sufficient, the outcome of the work, only that matters.

Some people hire freelancers for their company's web site redesign. There are instances that how hard the freelancer tries, he just cannot capture the creative vision the company wants projected. Most clients either do not like the design, or the front-end of the database will look elementary. The freelancer is also slow to respond to design revisions, further frustrating and disappointing the client.

On the contrary, you get a very satisfactory positive answer to all the above questions from a web design company.

You may pay a little more to have a web design company develop your web site, but in the end a professional company will deliver on what they promise, most often exceeding your expectations. Professional design permeates all aspects of a web project -- web site pages, logo, layout, text positioning, database display and administrative display.

Now that you've been educated about web designers, check out web design companies in your state. Make a clean and clear list of what you're looking for. Also include links to web sites that you like.

Most web design companies include a list of references in their RFP’s. You might even try contacting business owners by looking at the information sections of web sites that the web site design company has posted in their portfolio. Listen to what people have to say about the company. When you've collected 2 or 3 RFP’s, you're ready to commit to a decision.

Who is the ultimate winner in the battle between freelance designer and web design company?: no doubt the web design company!