A quality web site should contain at least some original content. Sites offering quality content will attract much more traffic than those that are just selling something. Give your visitors a reason to keep coming back. Continually add new content.

In addition to using content to drive repeat traffic to your site, it can also be used to promote your web site products and services.

Free Ebooks: Ebooks or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will install on your clients desktop.

Ebooks are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript, embedded video, can be protected via password/userid, search capabilities and more. This self-contained executable file can be distributed in a number of ways including CD rom, floppy, disk and download.

All ebook compilation software is not created equal. Make sure you review its capabilities before your purchase.

Ebooks can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality ebook development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds. Your ebook can literally be viewed by millions simply by giving it away.

Not only are you providing your visitors with great, free content, but you're also advertising your web site, products and services. It's a WIN-WIN proposition.

 Creating an ebook is just like creating a web site. Simply create your HTML pages just like you would for your web site. Make sure you select a good software package that allows you to include hyperlinks, graphics, search, forms, etc. Keep in mind, the more professional, content rich your ebook, the more exposure it will receive.

Tips for creating your e-book: Create a directory on your computer include ALL the files for your Ebook. These files will include HTML, graphics, backgrounds, etc.

Ebooks should contain mainly text. Try to limit your banners to one per page. To keep your file size down, you may want to use only non-animated banners.
Ebooks are generally formatted at a small screen resolution so make sure your pages are viewable through any screen size.

Include good navigational links throughout your pages.

Use spell check to search for any possible spelling errors.

However, there is one software program that will enable you to create your entire ebook - from start to finish and that is eBook Starter.