It is possible to save money by designing a single web page. This not only contains all the information needed to satisfy your customers and at the same time lowers the cost in designing. This can be achieved with the help of a well structured web design.

Many customers are logging on to the web to do their business because it is fast and expedient. Customers find it easier to surf different sites for what they need rather than go from store to store. Web savvy customers are usually not pertinent. A potential customer must be engaged by providing him easy and quick access to the information he needs.. If the information is not easily accessible, then the customer will move on to the next website, which might be your competitors.

For web development, attractive design and quick functionality are important but it is not enough to ensure that your site is well structured. Even though people use graphics to convey messages, the real message on most websites is in writing. So it is the writing of the websites that should determine its structure. However, web designing is done choosing the design structure first and then the writing is fitted around it.  For web development you need to place the writing before you start the design aspect. You can even write the content completely and then use that to determine the structure.

Customers would like to know the basic information, such as:     

1. What business are you into?               
2. What are the products and services offered by you?         
3. Why should they choose you over the competition?                       
4. What would be the cost?                       
5. How can you be contacted and located?

While writing the content for the site write about what the customer would want to know rather than what you want to say. The key factor is to win over a potential customer. You have to fit in all the information within the limited space that you have. Hence you should make sure that your customer won't have to scroll on any page and that single view will need to contain all the information they need with aid of text and graphics. A third of the window is taken up by the design and navigation elements and a little bit is left for the white space, which leaves about half the window free for text.

Now comes the question, how to fit all the information in such a limited place? This is where writing skills come in. With writing skills you can reach millions of potential customers with little expense. The competition follows the same method. So, it is very important that your message is well thought out and properly structured. If not given importance the site may end up a mess and people will not visit your site and read about your business. If you keep the message clear, your site will be easy and efficient to use and cheap also.