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Building an Innovative and effective website, by making full use of available technologies, is crucial for the future success of your current or future online business. There are literally 1000's of great ideas out there, but finding the right ones and applying them to your website, is where the real trick lies.

Applying the best tips, tools and other design principles to your website, can bring you untold success on the internet. At the same time, using powerful and innovative ideas in the design and development stages of your website will raise its competitive edge on the internet.

 If you have sufficient html understanding, a good idea of graphics and colors, plus fair writing skills, you mostly can do the website design yourself. If you don't have a fair understanding of html, it would be advisable to outsource.
Do you want your site to be static, i.e. no input from visitors, or dynamic, i.e. fully interactive, with visitors being able to log on, take part in forums, post information, etc? Many new and fantastic scripting languages are available to make your site more dynamic and bring it to life.

Before registering a domain for your site, take some time to think of related words or names that best describes your business. Compile a few possibilities and then check for availability on the internet. The best ones would normally already be "taken", but innovative thinking can get you a suitable one. When compiling your main page, use this domain name and extend it to your website's main page title tag.

When building the content part of your site, remember to include a fair dose of important keywords and phrases that best describe your business. These keywords should also be extended to all the important tags of every web page of your site. Be careful not to overdo it, as search engines penalize "keyword stuffing". Also use full sentences and make them sound natural.

Each page of your website should be individually optimized in terms of the message you want it to carry. Every page is different and there for a specific reason. If the page info and page tags do not match in terms of keywords, the page will not show up in search engine results. Search engines want to give searchers relevant results, and by not applying this principle, your site will not rank well.

Assist the search engines by making it easy for them to index your site. If all pages can be reached from a central point like a sitemap, you will firstly make sure that the search engine spider finds all your site pages, and secondly help visitors to find relevant info and pages quickly. Sites with good structures and fresh content get spidery very often.           

Visitors to your website will not necessary land on the index page or sitemap. It is therefore imperative to give them a way to get to your index, site map and other important pages. A well structured informative website also receives more return visitors.              

By keeping pages uniform, you ensure your visitors know they are still on your site. Having various banners, backgrounds and fonts will only confuse visitors. Try to stick to one font or two at the most. Do not irritate your visitors by using many different fonts. If you have an existing website, but nothing much has been happening for you, try to apply these principles and see what good transpires.